Gouda is widely known for its cheese and city hall, but if you have ever flown with one of the major airlines in the Netherlands, chances are you have had a different slice of the Dutch city. That is because Gouda is also home to the Punselie Cookie Company; a family business famous for its take on the famous ‘stroopkoekjes’ and their ‘Punselie’s’, as their allergen-friendly cookies are called. The brand gained fans largely due to a distribution network that made sure the treat has been offered on board the airplanes of several airline companies such as KLM for more than 40 years.