Self-care with a masculine touch
TEXT: EMMA WESSELING | PHOTOS © DAMN GOOD SOAP COMPANY
If you have a beard, making sure it looks good, feels soft and smells fresh is a must. But how do you navigate the crowded market of beard-targeted toiletries? You find a Damn Good Soap Company!
If you are in need of a specific product, and you are unable to find it, there is really only one solution: you make it yourself. That is what Jasper van Impelen, owner and founder of Damn Good Soap Company, decided to do.
“I was in the shower and realised my wife’s soap had a very distinct feminine smell, while men often wash themselves with soap that is very neutral. That’s how I came up with the idea of making soaps that not only smell, but also look very masculine too, to make pampering and self-care not seem so feminine to men,” he said.
Starting off with just their trademark black bars of soap, Damn Good Soap Company quickly grew to making all sorts of cosmetics, specifically targeted to men. Five years ago, when Damn Good Soap Company was founded, this market was still relatively untapped, allowing for a fast expansion of the company.
Van Impelen, however, still focuses on the artisanal aspect of his products. Everything his company sells is homemade and home-tested by Van Impelen and his friends. Aside from the bars of soap, they now also offer various products for the maintenance of beards, solid blocks of eau de cologne and a cream to help repair blistered and damaged hands, that is currently being used quite widespread among many crossfitters, for example.
Damn Good Soap Company products are available through their website and various resellers internationally.