The company name joins two key values. Firstly, ‘Bel’, which stands for Belgium as well as a reference to the French word for beautiful, ‘belle’. And ‘artisan’ because all the products Devos picks out for his company are produced on a small scale and are of high quality.
In the eyes of Devos, food and drinks do not get enough attention nowadays. The products come in a basket, mostly for businesses. “Is there anything nicer than to give away a basket full of locally produced items?” asks Devos. Henoticed that due to the economic crisis, people were returning to buy products that are produced locally.