Ask anyone in the Netherlands to name a brand of preserved vegetables and chances are they will mention the HAK company. Based in Giessen, in the province of Noord-Brabant, the enterprise has a rich history of 65 years and has been market leader in the Benelux for decades, with a strong position in north-west Germany. Following their mission to help people eat more vegetables and pulses, HAK launched, next to their iconic glass jar, a new, innovative packaging type for preserved vegetables with a line of legumes in stand-up pouches to reach new younger target groups and acquired chilled vegetables and meals manufacturer Peter van Halder, which incorporates foodservice and chilled production, and supply and innovation capability at HAK.