Rotterdam is a proud city and so are its citizens – and they certainly have a lot to be proud of. But for Roy Zwolsman, there was always one thing missing: a beer made in the city. So he and his colleagues thought it was time to change that and started their own brewery: Trots, which means ‘pride’ in Dutch. “Whenever I visited ‘De Kuip’, the Feyenoord football club stadium, I found it weird that, especially there, they served a beer from Amsterdam (the hometown of rival team, Ajax). That had to be changed: De Kuip should serve beer made in Rotterdam,” asserts Zwolsman. So in 2013, he and three other students from the Hogeschool Rotterdam came up with the idea for Trots Beer Rotterdam.