The Brew Society: Martha: modern beer with historical roots
Text: Maya Witters | Photos: The Brew Society
The Brew Society was founded in 2005 as a contract brewery, creating beers on demand. Today the company brews beers for clients all over the world, as well as its own brand: Martha. “We wanted to make something that we could be proud of.”
“We can create beers in all sorts of styles for our clients,” explains sales director Danny Dieussaert. “We start from their preferences to work out a recipe. Depending on the style of beer, a complete brewing cycle will take between four and six weeks. Throughout the years, many creations have come out of our kettles.”
The decision to start brewing its own beer was inspired by huge demand, attests Dieussaert. “Many asked us why we didn’t brew our own beer. We agreed it was time to use our experience to create something special that we can be proud of.” The result is Martha, available in three varieties: Sexy Blond, a highly fermented, eight per cent vol. blond beer; Martha Guilty Pleasure, eight per cent vol. cherry beer with a mild sour hinge; and Martha Brown Eyes, a 12 per cent vol. strong quadruple-style beer.
The Brew Society aims to launch Martha internationally and hopes to become a modern staple next to Belgium’s many traditional beers. “We were inspired by a historical figure from our village Heule: a farmer called Martha, who lived in the twenties and brewed her own beers,” Dieussaert explains. “Whenever a bar starts selling Martha, we see their order numbers rise quickly: people who try it, really love our beer. We look forward to furthering Martha’s legacy all over the world.”
Martha will be available at Colruyt supermarkets from April. Learn more at www.marthabeer.com.
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