There is an industry that is known to people as the ‘MICE’ sector, an acronym for ‘meetings, incentives, conferences and exhibitions’ where event bureaus are fully equipped to get groups such as companies and institutions together for all sorts of reasons. One of Belgium’s experts in the MICE industry is Leuven-based Seauton International. They put an emphasis on the ‘meetings’ and ‘conferences’ part, having an impressive record for not only organising conferences and meetings, but also being known as a trustworthy partner for co-creating projects. ‘Focus on what you do best, let us handle the rest’, is Seauton’s motto and the company itself in a nutshell. Founded in 1999 by Jan Samyn, a self-described ‘raconteur’, Seauton is what made the Belgian’s dream to support associations through events such as conferences possible.