The age of one-directional advertising pushed to the unengaged consumer is over, at least if it was up to Rens Plandsoen. She is the founder and director of strategic marketing collective RLVNT. With its progressive, data-driven approach to communicating with the public, it certainly is a new kind of agency. Through a team of 35 creative and media specialists, RLVNT uses people’s feedback to test and improve its marketing campaigns. It’s an exciting blend of magic and logic. But there is more to RLVNT than just innovative marketing. As a more general mission, the company wants to make people more aware of the value of personal data that modern life leaves behind.