Bringing your story to life by creating engaging content is what drives the team behind Krab. This Amsterdam-based creative agency focuses on content creation and distribution through video productions and online marketing. By researching and listening to target audiences, they create content that continuously excites, motivates and educates viewers.

Customers describe Krab as: “a company that really gets to grips with the briefing”, and “one of the best production people I have worked with”.

At the age of 26, Sebastiaan Tietze, creative director, decided to start his own company after the video production department of a national newspaper he worked for was discontinued. Tietze: “Over the past decade, Krab has evolved into a well-established agency. We get to work for national and international clients, including Nikon, Danone, Crocs and various universities.”

Tietze explains that Krab focuses on four main areas: “Our pillars are content creation for marketing, learning, employer branding and online marketing. We can craft comprehensive video concepts from scratch or produce a video based on an existing idea, depending on a client’s needs.”

Krab has been Nikon’s official partner and video ambassador since 2016, using Nikon cameras for their video shoots. They have created various campaigns, product videos and theme-based webinars for Nikon. Additionally, Krab will play a significant role in Nikon webinars focused on video production.

Are you looking for a creative agency that can bring your story to life through content creation? You can contact Krab to see how they can help you.


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