Digital projects that drag on may be outdated before they are ready. So Belgium’s Central agency aims to deliver finished elements week-by-(four-day)-week. Geoffroy Delobel founded Central in Brussels eight years ago to help both established companies and start-ups develop digital products. Some of its work involves re- energising existing products outmoded by technological or market evolution. Late last year the six-person team realised similar pressures overlaid its operations: they needed to accelerate the process. ‘Boost’ was born.


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