A trusted force in medical, marine and aerospace applications, titanium is a premium material in consumer goods. But did you know that this metal is also used in the bicycle industry? Dutch bicycle manufacturer Van Nicholas explains why we should all be riding titanium. “It’s stronger than aluminium, lighter than steel and it doesn’t corrode. We have such a strong belief in titanium, that we exclusively use this material for our bicycle frames,” Ralph Moorman, general manager of Van Nicholas, says. Taking a high-end route as a business, Van Nicholas’ end result is impressive: the slightly brushed frames give the bikes a sleek and minimalistic look.