Très Chic: leading in luxury

TEXT: XANDRA BOERSMA | PHOTOS © TRÈS CHIC

Exclusives wines, live music and hundreds of luxury products to discover. Think exquisite timepieces, exotic travel destinations and the latest beauty products. Très Chic is the biggest luxury fair in Belgium. And this year’s event, taking place later in the year, is open to new attendees and exhibitors alike.

In November, over 15,000 visitors will come to the city centre of Hasselt to see what is new in the world of luxury. Olya Fedorova, in charge of sales, explains the idea behind the fair, which is called Très Chic for a reason: “These days, we encounter luxury products like the latest cars, finest food and beauty products online – a great way to discover new brands. The only problem though, is that through our phones or computers, we are not able to actually smell, try and actually experience the products, before deciding to indulge.”

This very experience is offered at Très Chic. A unique event that gathers over 50 luxury brands in one venue. “The exhibitors can invite up to a thousand people from their own client base. So not only is it a great opportunity for visitors to get to know new brands and products, but also for business owners to expand their own network.”

Join fellow luxury brands

Exhibitors are guaranteed to get the target audience they want. No wonder then, that this is already the 13th edition. “It’s a successful event, for sure,” Fedorova confirms. “We get great responses from visitors, as well as businesses exhibiting their products. And the list of big names grows with every edition.”

Well-known luxury brands such as Bentley, BMW, HotSpring and Laurent-Perrier are regulars at Très Chic. “Exclusive wines, the latest in beauty, delicious food; we want to give our visitors a unique experience. Not just to discover new products and brands, but to have a nice day or evening with friends or business connections. We also have live music with a band playing to add some more entertainment.”

Of course, exhibitors are free to organise their own entertainment at their stand as well. Or offer their visitors a glass of champagne, accompanied by a small bite to eat. “The possibilities are endless, so to speak.”

Exclusive stand

New this year, is the indoor location, as well as the date. “Usually we organise the event during the summer, in the open air. We thought it was time for something new though, so it has turned into a winter happening.” The location is the recently renewed Expo Hasselt. An all-black space that can be spiced up by exhibitors. “We provide the basics, like ecological cardboard-stand walls printed with the corporate identity of the business, and a tablet with which to do live sales. The rest of the interior is up to them, the possibilities are truly endless, like I said.”

From 16-18 November, it is show time for Fedorova and his fellow organisers of Très Chic. By then, the Expo in Hasselts city centre will be filled by luxury brands presenting enchanting jewels, exquisite food, exclusive cars and many, many more products. And there is some good news for luxury business owners too: “We still have some space left. So if there’s more entrepreneurs that would love to expand their network and get exposed to thousands of potential new clients, let them give me a call!”

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