Replay

Inventing the world’s most flexible jeans using a new revolutionary technique, premium fashion brand Replay has changed the fashion world once again with yet another future classic.  Having introduced the now famous double ring-spun denim and the stone wash technique in the eighties, Replay recently claimed the revolutionary Hyperflex technique. “We now create the world’s most flexible jeans,” says international sales manager Quintin Donders. “They’re 100 per cent elastic and twice as stretchy as other jeans, due to the uniquely structured materials.” Yet, Hyperflex jeans are shape consistent. “The fibers recover perfectly, so the fabric always adjusts to the original and comfortable fit.”