The name nOeser is inspired by Annuska’s first name, because her friends call her ‘Noes’. The brand creates non-seasonal items for newborns, as well as seasonal fashion outfits for babies and children aged 0 – 8 years, inspired by on-trend colours. “And we have a MOM’s collection, so women can twin with their kids.” Her children’s world led to the creation of the 2018 collection ‘Peter Pan and the Lost Boys’. “My children and I were watching this film and they were just loving it. So the decision was very easy: to create the new collection based on that,” smiles Annuska.