When fashion boutiques decide on what will make it to their racks the coming season, many choose for the ‘safe’ route, opting to primarily include items they believe will sell well. But what if the customer wants something more exclusive? One way designer label MLY has managed to stand out, is by offering their special pre-order option. Though boutiques strive to make informed choices when buying, parts of a collection which they anticipate will not be as popular might never reach the public. A shame, especially if you consider that some customers, who are willing to spend their money on a designer label, prefer to do so on items that are more unique.

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