Whether for a 25th anniversary, a retirement or to honour an achievement in sport or business, the presentation of an award always makes things official. “Much like a wedding cake is part of the wedding itself, so is awarding someone with a distinction at a special moment in his life or career,” explains Wido van der Hoorn, deputy director of Koninklijke Begeer (Royal Begeer) in Zeist. The organisation is built on centuries-old craftsmanship linked to the tradition of honouring individuals, explains Van der Hoorn. “When celebrating an anniversary of a co-worker, it is nice to give him flowers and a gift card. But the extra attention of a specially designed distinction makes it an official recognition of that person’s service and dedication. The emotion of that moment is stored in the product, so people can look back at that moment in pride.”

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