Try to think of an item of clothing. Got one in mind? Bet it wasn’t a sock that came to mind. Just plain, good old fashioned socks. But they don’t have to be plain at all. This company does everything to make stunning, unique wear for men’s feet. The proverb in Dutch goes: ‘kleren maken de man’, translated as ‘clothes make the man’. Joost van Beek, owner of Effio, turns it all around by saying: it’s not the clothes that make you who you are, but your socks.

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