It would be far from fair to label THIS IS HOLLAND as a mere flying theatre. Set in the iconic circular building between the A’DAM Lookout and the EYE Film Museum, Amsterdam’s newest attraction lets you experience the small yet wonderful Netherlands from an unseen perspective. Through two extensive pre-shows in which you are immersed in the history and present of this special country and its most beautiful spots, it is time to fasten your seatbelt and fly over the country’s must-see locations during the journey of a lifetime. Opened in October this year, THIS IS HOLLAND was created in collaboration with two Dutch companies specialising in rollercoaster manufacturing and theme park experiences.