Constantly challenging himself to find the ultimate solution, Jan Geysen, head of PUUR interior architects, is well aware that he helps to shape modern society through his work. For PUUR, the goal is to create value, and to produce something extraordinary.  “For a retail business, it’s not just about putting the shelves in the right places, it is about designing an experience for the customers. Likewise with offices, it is important that the professional environment reflects the DNA of the company,” he says.