Product packaging is more than just a piece of material used to encase an item. In the fruit and vegetable sector, for example, packaging should serve not only to protect and maintain freshness, but also to make the product attractive to consumers. NNZ, a multinational packaging company with Dutch roots has been helping clients in this respect since 1922. When NNZ started out as a small, familyrun business in the northern Dutch city of Groningen, they specialised in jute, a natural and biodegradable material still offered by the company today. Later on, other materials such as cotton, paper, cardboard, plastics and laminates entered their product line as the business steadily grew and began to expand worldwide.