Small, but oh so significant: a good label. Located in Heeze/Brainport region, EE labels has recognised the importance of this branding product for over 117 years. By producing labels on a global scale for top brands in a wide range of industries and continuously implementing the most sophisticated innovations into their products, the family-owned business has made many brands come to life. EE Labels refers to it as the ‘magical connection’: the link between the consumer and the brand. “A label holds the unique authority to appeal to the emotions of your target public,” says marketing manager Caroline Evers. “If you think about it, a brand really has no value without a label.”