“As for the future, the task is not to foresee it but to enable it,” says Erik de Vreede. His company, Digital Natives, is all about facilitating innovation in the digital world. The internet is evolving so quickly that predictions, research and waiting for the right opportunity has become a dangerous strategy. Companies that roll up their sleeves and experiment, learn and change on their own account are the ones that become successful online, according to De Vreede.