“I was always creative in my mind, but at work, never with my hands,” Laura Lormann-Zwartelé tells as she explains her sudden career switch from criminologist to jewellery designer. Followingher passion for creating accessories, she started her jewellery brand ByLaura in 2014. But ByLaura is so much more than an average jewellery brand. Coming from the idea that each bit of jewellery is unique and each personal story earns its own exclusive touch represented in a wearable item, Laura listens to her customers carefully before designing and creating each piece.