Especially in recent years, sustainability has become an increasingly important driving force behind many companies. One of them is Dutch designer label Blei Ji. Rooted in the principle that a truly valuable product can only be made with respect for the environment, the brand has a green heart yet maintains plenty of allure and sophistication. After completing her studies at the Gerrit Rietveld Academy in Amsterdam, Sanna Bleiji left for South America intent on finding a way to unite her passion for both nature and design. Her quest led her to Chile where she drew great inspiration from a fellow designer who created lamps using all-natural materials.