For many women, shoe shopping is one of life’s greatest pleasures. Less so, however, when a coveted pair is not available in the right size. After years of encountering that very problem, Lina Vitalis decided to take matters into her own hands by starting Shoe{diction, a feel-good footwear boutique that aims to have every client leave with a smile. When a space located on Amsterdam’s popular shopping district known as the Nine Streets became available, Lina Vitalis immediately grabbed the opportunity to start her own shop.