For decades fashion brand Scotch & Soda has been synonymous with Amsterdam, home to its first ever store in 2008. The company’s design headquarters are still based in the capital, but these days Scotch & Soda is a global player. The label evokes Amsterdam’s liberal, free-thinking spirit, but it is also international – in its geographical presence and the way its designers ‘treasure hunt’ for unexpected sources of inspiration across the globe. “We get inspiration everywhere, but we bring it back to Amsterdam,” explains Scotch & Soda’s chief marketing officer Adam Kakembo.

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