When Swedish group Pandox bought The Hilton Grand Place Hotel in Brussels for 55 million euros in September 2016 they were buying a great hotel with a fabulous location. They then began a major programme to make it even better. The real estate cliché ‘location, location, location’ holds true in the hotel business too, and The Hilton Grand Place has a location second to none: “Brussels is at the centre of Europe politically and economically, and our hotel is in the heart of Brussels,” says Alia Beskok, cluster director of business development. Its address on the Carrefour de l’Europe pretty much says it all – it means the crossroads of Europe – and its centrality within Brussels itself is emphasised by the city’s Central Station standing just opposite

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