Goeds offers brands that are hardly known in the Netherlands, products from new designers or larger, already established companies. The things they all have in common are exclusiveness and sustainability, they are also durable, fair and not tendentious. Caroline Boone, owner of Goeds, has a remarkable set up. With a 350 square metre store in zaandam and a fully equipped webshop, she provides a broad platform for brands, individual designers, furniture makers and new talents. There is also space for lectures and presentations and a guest collection of vintage designs.