“UAU is how Romance language speakers often spell WOW,” Frederik Vaes explains. Vaes formed UAU Collectiv together with architects Massimo Pignanelli and Joris Diliën and with Michel Janssens as general manager. “To us, UAU is more than just a play on words though. UAU stands for ‘world of wonders’, the kind of wonder which is not just short-lived astonishment but an enduring fascination. It’s the kind of wonder we would like to inspire with our architecture. A positive vibe reflecting the optimism of the modernist era.”