When Stuart Stretton took over the Pavlov eatery in 2005, there was actually “nothing wrong” with the place. Nonetheless, he saw some room for improvement. Little more than a decade later, the eatery turned into one of The Hague’s most indispensable restaurants. This was reason enough for Discover Benelux to have a chat with the owner. After becoming one of the most appreciated establishments of the city, how do you maintain that position? Listening to Stretton, it sounds pretty simple: “It’s a combination of offering very qualitative products, in an environment that is attractive to our target group, mainly expats and business men.”

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