It needs to be said: there are not many startups with such a clear and comprehensive business plan as this Belgium-based company. “We strongly believe in the combination of VR and the travel industry,” begins business strategist Van Leugenhagen. “Being able to ‘pre-experience’ your trip before going on holiday, or just visiting places that you will not be able to visit for the rest of your life, because your partner does not want to go there.” Although they would love to start with their plans today rather than tomorrow, they are unable to do so. Van Leugenhagen: “At this moment there is not enough VR content that fits in our format.”