The shop is based in Amsterdam on the buzzing Albert Cuyp street. While this street is known for its everyday bustle, Yay is a calm centre for wellbeing with its own yoga classes and a shop that sells health-related products, including health foods. “When I was 14, I tried out recipes and cooked them for my family. I wanted to try out all the flavours. Not all were a success, but that is the point,” Zaal says. She still enjoys getting to know new flavours and is always searching for original recipes. She loves to travel; for her it is a great way to explore other cultures and learn how people take care of themselves abroad.