WOW is not only the abbreviation of the Workshop of Wonders; it is also the reaction the owners want to evoke in their audience. By highlighting interior identity, owners Gerrit Vos and Jennemieke van der Schoot have managed to create a unique form of architecture and furnishing. The Workshop of Wonders is a high-end shop, integrated with their interior design studio in Utrecht, just south of Amsterdam. The shop showcases international top designers and brands seldom seen elsewhere.