“The first time I put on a welding apron, I wanted to roar,” says Frank Abbenhuis, owner of WITLOFT. “I felt more manly, like I could do this project. But I immediately thought the apron could be improved and better looking. So I started to create them myself.”
And so he did. Within the surprisingly short period of nine months, Abbenhuis managed to get his products in the picture: his aprons have appeared in a Dutch Vodafone commercial, the Dutch television show Grill Masters, and are sold at the Bijenkorf, a Dutch luxury department store in Amsterdam.