“Smart video is video that works, whether it is in a presentation or meeting, or when it is in a marketing campaign,” says CEO and co-founder Jakob Lorré. When clients approach Well Played to create an animated video, the team works with the client to see what fits their needs. “First we identify the goals of the client. Who do you want to reach and what is the message you want to spread? Is an animated video the way to go? What channels will you use?” “Once we have established those parameters, we create the video.”