The street view in Amsterdam can no longer be imagined without the multi-brand We Are Labels. The fashion boutiques are run by a large, young team with an average age of 27. No more clothes and accessories that everybody wears, but durable items that can be worn proudly and are also treasures to keep. Esther Dibbets, head of buying at We Are Labels still remembers the opening of the first We Are Labels boutique in 2010 as if it was yesterday. This was on the Utrechtsestraat in Amsterdam with 60 square metres offering an affordable and fashionable women’s clothing collection. Now, just five years later, We Are Labels has grown to be a favourite of many.