They started out three and a half years ago as a growers’ association with members who share a passion: growing fruit and vegetables to be made the way they are supposed to be – delicious. That is what Van Nature and their shop, Vers van de Teler, is about. Van Nature, a relatively young company, is one of the leading growers’ associations in the Netherlands. When the Markthal in Rotterdam opened, the organisation decided to open a shop called Vers van de Teler (fresh from the grower), just like their website and Facebook page.