Sober rooms with only a made up bed and a bedside table is something Utrecht City Hotels is unfamiliar with. “Our top goal was to make the rooms feel they could fit in your own house, as if it were your bedroom,” says Marleen Sala, Utrecht City Hotels’ manager. While Utrecht has always been quite the game changer when it comes to events, the city has never been more popular than now. “We still notice that even today, months after the Tour de France has passed, more tourists than ever visit Utrecht,” explains Sala. It is an excellent development for the company, which has three hotels, to pamper and care for even more guests.