Twisted Jams give fruit and vegetables a second life – with an even tastier touch. This might sound funny at first, but behind the brand lies a strong message. Its founders Angela Vlot and Mirjam van der Werff decided to come up with a sustainable plan against food waste by buying fruits and vegetables which – according to strict laws and regulations – could not be sold by regular supermarket chains and restaurants. “There is so much good food that goes to waste,” co-founder and owner Mirjam explains. “It’s almost offensive to call it waste. By working closely with local growers, farmers cooperatives and fruit and vegetable merchants, we make chutneys and jams using food that would normally be destroyed.”