From his well-loved workshop just outside of Flanders’ Aalst, master wheelbuilder and cycling aficionado Kris Seminck explains that the process of wheel building is a craft form that cannot be rushed. The SWS story started in 2006 and combines a passion for cycling, craftsmanship, high quality components and specific technical knowledge. After an extensive discussion with the client, SWS wheels are produced entirely by hand and designed to enhance your ride for years to come, and clients take extreme pride in Kris’ workmanship. The company is committed to perfection and has gained expert experience over several years.