With 250 participating design brands from the Netherlands and a host of other countries, the eighth showUP trade show will be the largest edition in its three-year history. Over these three years, founders Daan van Trigt and Maya Kol have established their event as the leading trade show in the Netherlands for home accessories and gifts. “More and more buyers are finding their way to the Expo Haarlemmermeer venue,” says Daan. “Buyers from the Netherlands as well as abroad. After all, it is only a short drive from Amsterdam Schiphol Airport.” From the start, showUP has distinguished itself with a fresh and innovative concept, replacing the old-fashioned trade show set-up with an open and more inspiring layout.