‘Someone who visits Amsterdam and does not try a Meyer corned beef sandwich is like someone who visits Amsterdam and does not go to see The Night Watch’: these historic wise words from a local journalist still capture the phenomenon that is Sal Meyer. Far transcending its name of sandwich shop, this (kosher) deli has gained its name serving quality alongside nostalgia, giving the term ‘sandwich Meyer’ worldwide recognition. They have been inseparable for over 60 years: Amsterdam and Sandwich shop Sal Meyer. Opening its doors in 1957 by the eponymous rabbi, Sal Meyer has not changed its recipes nor its typical Amsterdam atmosphere since then – a fact witnessed by the many loyal local customers and international recognition the deli has received over the decades.