Attending a show at Rize’s cavernous 1,000 spm headquarters in Naarden transports you to another world – far removed from its Norterh European industrial setting. The show takes you to New York’s hip Chelsea district and straight back to the here and now and beyond with Rize’s pioneering collection of photography, sculpture, mixed media artwork and paintings. Its four metre high ceilings, stark white walls and minimalist interior, combined with the impressive art collection housed within its warehouse-esque form, ensure an unequivocally cool global image.