To call their product a total means of meal replacement is a bridge too far for Queal founder and CEO Floris Wolswijk, but it most certainly helps for those that lack the time for a fully realised meal and are quick to resort to instant pizzas and other unhealthy snacks. Wolswijk starts: “We at Queal have always looked at meal replacements as the type of nutrition that’s for people who don’t always have the time for a wholesome meal. Changing your habits can be really difficult, with Queal we believe you can take the first step.” With their mixture of whey and soy proteins, oats and all kinds of flavours, Queal offers powders for shakes, nutrient bars and something not seen at every meal replacement company: boosters.