From an edible wrapper around a muffin to a note in a fortune cookie: the chances are you have come across the wafer paper made by Primus Wafer Paper at least once in your life. With more than 100 years of experience, this Dutch privately owned company is the world leader when it comes to edible branding. “From our factory in Oostzaan we distribute our products to more than 40 countries,” explains Wouter Smits, commercial director at Primus. “The Dutch potato is the best source in the world for wafer paper and our unique roll drying technology enables us to provide our product on rolls, so it is easy to use in all kinds of industries, from edible labels on bread or fruits, to packaging and decorations for pies and personalised cakes.”