In 2011 she wondered why Belgium’s fine food producers, small brewers and distillers and in numerable other artisan suppliers had such limited exposure to their home market, let alone the rest of Europe. She was also struggling to find organic and ethical sources of natural products to suit her personal philosophy. A light bulb went on in her head and internet outlet Panier d’Eloïse was born. “Beer and chocolate illustrate the situation.Everyone knows Belgium’s major brands, but we also have hundreds of craft enterprises making superb products – many of them organic – known little beyond their locality. Consumers can discover new experiences, and it helps the artisans.” Her website currently lists more than 900 such products, including whisky, sparkling wines, spirits, pâtés, biscuits…