An event is not just a party – it is an essential way to tell a story, to present yourself and your product and services to the world. For Ghent-based event agency New Balls Please, the making of happy memories has become their hallmark. New Balls Please is a full-service meetings, incentives, conferences and events (MICE) agency, organising everything from client events to exhibition stands and from product launches to international events. Among its clients are companies in all industries and from all corners of the Benelux. “New Balls Please literally refers to the game of tennis,” founder and co-owner Michel Van Camp enthuses.