With shopping aisles containing hundreds of items, it is a challenge to make your brand stand out. Welldesigned packaging is the key to doing that. It can boost brand recognition, create a quality feel and improve ease of use. MMB Verpakkingen knows the secret to creating sophisticated and attractive packaging to help brands succeed. “Packaging determines the final decision, as the end-user often has a fraction of a second in a supermarket, drugstore, online or wherever you can buy items,” says Sally Christiaens, sales manager at MMB. “Certain colours, shapes, functionalities, applying user-associations and brand identity can ensure that the customer chooses your product and not that of the competitor.”