Collective sensing is what it is called. It sounds complicated, but Mezuro’s director, Paul Kremer, explains: “We research mobility patterns of people by analysing data of mobile phone networks.” Questionable from a privacy perspective, you might think. “Privacy is very important to us. We get nothing but anonymised and aggregated information from the opera-tor and can’t single out individuals. It’s all about statistics.”
Mezuro collects information about groups of people. “We do this 24/7 with a big technical staff that knows to use the customer’s question as the starting point,” Kremer continues.