Even before you enter Liège’s Médiacité for the first time you know that it will not be anything like the shopping centres you are used to. The architecture is simply stunning, not surprising perhaps when you discover that the legendary Ron Arad was a key figure in its realisation. “The idea was to have something that signalled its modernity and dynamism to the public,” says Lucie Somers, the centre’s marketing manager. “And that inspires people who work in and visit the complex.”